In our latest podcast, Charlotte Day, co-founder of Contentworks joins Andrew Saks for a conversation about how broker marketing has changed over the past decade. Recorded in Limassol, the discussion focuses on the shift from lead-chasing and churn-and-burn tactics toward more sustainable acquisition, retention and client value.
Charlotte also reflects on what the market has become: more crowded, more digital and far less forgiving of weak branding or poor user experience. For brokers, the message is clear: competing for traders now means building trust, delivering relevance and creating a client journey that actually keeps people engaged.markets.
What they discuss
- Why old acquisition models broke down
CPA-only marketing no longer supports sustainable growth - The rise of retention thinking
Winning clients is only the beginning; keeping them is the real challenge - How trader audiences changed.
The market now spans retail traders, prop firms and other digital-first users - Why content matters.
Better messaging, education and branding now play a central role in growth markets - The role of technology
Strong infrastructure and a better user experience are becoming essential for long-term success
Why listen
This conversation offers a practical view of how financial marketing has evolved in a more regulated and competitive environment. It is especially relevant for brokers and fintech firms that need to move beyond short-term acquisition and build something more durable.
Watch the full Interview below:
