Andrew Saks speaks with Zoran Kresovic at Blueberry Markets head office in Melbourne Australia about what it really takes to build a durable brokerage in today’s competitive CFD landscape.
The conversation explores how Blueberry Markets has grown over the past decade into a major Australian firm, supported by a strong domestic client base and a clear focus on building the right product and infrastructure from the outset. Rather than chasing growth for its own sake, the discussion highlights the importance of creating a solid foundation that can support scale, resilience, and long-term relevance.
The interview also looks at product range strategy, regulatory considerations, and how brokers can differentiate themselves in a crowded market. A key theme is the need to serve different client segments and regional markets with a more tailored user experience, while also identifying opportunities in the premium client space.
Overall, the podcast offers a practical look at how a modern CFD firm can stand out: by combining strong infrastructure, thoughtful product design, and a clear understanding of the markets it serves.
