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What new industry research reveals about the future of FX distribution.
Join industry leaders from across banking, corporate treasury, and FX technology as they unpack new buy-side and sell-side research on FX distribution channels, and the opportunities and challenges shaping what’s next.
Monday, 21st of September 2026
11am EDT | 4pm BST | 5pm CEST
Responses from 143 corporate treasuries, banks, and other market participants reveal an industry moving rapidly towards API-driven execution, embedded inside client systems, enabled by advanced automation.
While buy-side and sell-side respondents broadly agree on the destination, significant gaps remain in how each side views business and technology readiness.
Whether you’re responsible for FX sales, trading, distribution, or digital strategy, this webinar will offer practical insights on how to meet shifting client expectations and prepare for a highly automated future.
What you’ll learn:
The programmatic shift
Understand why banks and their corporate clients expect APIs and embedded FX to become a foundation of modern FX workflows.
The API maturity gap
Discover where the buy-side and sell-side differ on automation readiness and why it represents a critical point of friction.
AI: ambition vs. reality
Learn where the FX industry sees AI having its greatest impact, and where current adoption lags behind appetite.
The rise of embedded FX
Explore why FX execution is moving deeper into treasury workflows, and why TMSs and ERPs will become key distribution channels as a result.
Changing corporate expectations
Hear what corporate treasurers will increasingly expect from their FX providers and how evolving workflow needs will reshape the relationship.
Preparing for what’s next
What the findings mean for banks in practice – and how to evolve distribution strategies, strengthen client relationships and compete for FX flow.
Meet the Speakers
Industry leaders across banking, corporate treasury, and FX technology.
Rainer BunzHead of FX & Banknotes, RBI
Rainer Bunz leads FX Trading within Group Markets at Raiffeisen Bank International (RBI), where he oversees the bank’s hub-and-spoke eFX ecosystem spanning Austria and their CEE network banks across eleven markets. Based in Vienna, he is recognized for his work on electronic FX architecture, liquidity sourcing and FX Spot & Options market making strategies across a complex multi-market banking group. His career spans over two decades in FX markets, beginning in FX spot and options trading before moving into e-commerce and platform strategy leadership.
Takachida KuhudzaiGlobal Head of Treasury, Avon
Takachida Kuhudzai is Group Treasurer at Avon International, where he is leading the transformation of global treasury, positioning treasury as a strategic enabler for enterprise growth, driving long term value through liquidity frameworks, disciplined capital allocation, risk management, and working capital optimisation. Takachida was previously at Kimberly-Clark for 17 years, where he led treasury strategy for business units in Europe, Middle East & Africa covering foreign exchange risk management, capitalisation, funding, cash management, working capital, and sustainability projects.
Vikas SrivastavaChief Revenue Officer, Integral
Vikas Srivastava is Chief Revenue Officer at Integral, responsible for growing company revenue and leading the sales, solutions, and business development teams that deliver Integral’s technology to clients worldwide. Vikas has more than 25 years of experience in FX, fixed income, and electronic trading, including senior leadership roles as Global Head of e-Commerce for the fixed income division at Citigroup and Head of Currency Trading and Risk Management at Barclays Global Investors (now BlackRock). Vikas holds an MBA from Tulane University and an MS from Southern Illinois University.
Guiding the conversation:
Eleanor HillEditorial Consultant, TMI
Eleanor started writing about corporate treasury in the days before the iPhone was invented. Having since edited several financial publications, she has been working with TMI since January 2018.
Ready to join the conversation?
Register now to hear what the research reveals about the future of FX distribution and what it means for banks, corporate treasurers and the wider FX ecosystem.
