In this episode, Vitalii Bulynin, CEO and founder of Versus Trade spoke with Andrew Saks in Limassol, Cyprus to discuss how Versus scaled quickly in one of the most competitive retail FX hubs in the world. The conversation looks at how Versus Trade approached the market with a strong product, an experienced team and a clear operating blueprint rather than relying on pure marketing spend.
One of the standout points is the pace of growth. Versus Trade says it reached about $300 billion in trading volume in roughly a year, a scale that is still rare for a newer brokerage and reflects both execution and product-market fit. The discussion also explores why brokerage is not just a tech business, but a relationship business built on trust, client engagement and strong B2B partnerships.
What they discuss
- How Versus Trade scaled fast. Vitalii explains how experience, preparation and decisive execution helped the firm grow quickly
- Why product matters. The brokerage business is about more than acquisition; an intuitive app and strong client experience are now essential
- The limits of the CPA model. Paying for volume alone is not enough if the flow is low quality or hard to retain
- B2B2C relationships. Introducers and partners remain central to growth, especially when retention matters as much as acquisition
- Limassol as an industry hub. The conversation shows a success story based in Cyprus, one of the long-standing centers of the retail FX market
Why listen
This episode is a useful look at how modern brokers are built in practice. It shows why operational discipline, user experience and client relationships are becoming more important than headline marketing claims. It also highlights how newer brokers can still break through when they combine deep experience with a clear product strategy.
Watch the full conversation below:
